Power Influence in the Workplace Essay

The concept of organizational power is a highly important concept in defining the scope of the functionality in the organizational activities. By its definition, power is the probability with which a person within the context of an institution has the ability of doing his/her will despite any form of resistance from the environment. This is to imply that, power provides the basic ability with which a person secures the basic compliance provided by other people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Within an organization, the source of power is broadly classified into three facets. The coercive power implies the use of force by whoever is in power to those under his/her capacity so that such could comply with his/her wishes. Perhaps, a case of a prison provides a god example for this source of power. Either, utilitarian power may be a basic source of organizational power. This is where an organization use a system of power in which the use of punishment or even rewards ensures the functionality of the organization. This could be through the use of rises in basic payments, dismissal threats, promotions and motivations for the different workers of the organization. Elsewhere, informative power is the power belief that the various members within such an organization have the powers in exercising the rights of governing their different behavioral dispensation. This is perhaps functional and application in religious dimensions. (Wilf, 2007)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Essentially, the choice of utilitarian power within an organization would perhaps be an essential tool of creating basic adequate functionality of an organization. This is from the basic view that, the behavior of a person defines the scope of the reward or elsewhere punishment of such an individual. Due to the basic implication of this power, individual tend to develop the most adaptable organizational behavior which could provide them with rewards and abstain from what could lead to punishments. Due to the crave for reward benefits, the functional status of the business is brought out to stronger defense for a standard that proclaims organizational comparative advantage.   Utilitarian power tends to provide a positive challenge in developing positive organizational behavior as well as increasing the productivity of the organizational output.   (Wilf, 2007) Reference. Wilf, H (2007) Organizational Power. Retrieved on 12th April 2008 from, http://www.geocities.com/athens/forum/1650/htmlpower.html

How the Ends Justify the Means Essay

Everyone has goals. Some people believe in order to attain a certain goal that it is acceptable to do things that are immoral. This may cause one to wonder if the actions taken to reach such a goal will be worth it. I am going to discuss some different situations that may or may not have a worthy ending, including any means it might take to reach goals such as gaining power, maintaining authority and gaining a title. I’ll also go over what some of the difficulties are in using tactics that may be categorized as unfair or even bad. Are immoral actions ever an acceptable way to achieve a goal? Machiavelli insists that it is not only acceptable, but a necessary means of gaining and maintaining power if that were the goal one wished to achieve. I do believe, however, that doing so may prove to be more difficult than imagined. I say this because anyone who is trying to create or keep an image would want to appear moral even through actions that when looked at separately may not see m so. One cannot, in my opinion, be greedy while simultaneously appearing generous. There must be a middle ground; a place that is at either one absolute or the other, but rather a balance of the two extremes.[1] For example, Machiavelli states â€Å"With time he will come to be considered more generous once it is evident that, as a result of his parsimony, his income is sufficient† (43). Therefore, one may seem generous without actually giving up anything, as long as nothing is being taken. There is no need to give up all to be generous. Nor is there a need to take all from others to maintain wealth. Is the perception of being cruel to be preferred over that of being merciful? Yes, with cruelty comes fear of consequences. Those who are afraid of repercussions are less likely to rebel. Just like Scipio, who was overthrown in Spain just because he showed too much compassion (Machiavelli 47). Too much mercy or compassion is likely to do nothing more than put a figurative target on one ’s back. To avoid being overthrown, Scipio should have instilled a certain level of fear in those who lacked discipline. Those under him had no fear in acting upon the envy they had for such power. The fear and discipline needed is comparable to modern day prisons. For instance, if Jack the prison guard acted as though he was more of a friend to the prisoners, they would not fear him and would be constantly looking for ways to undermine his authority. On the contrary, if Jack were throwing prisoners into segregation for small things such as not having their beds made, the prisoners would have a greater fear of the consequences for other offenses.[2] This also may be a difficult medium to attain because one wouldn’t want to take the authority aspect to a level where it would only create anger and resentment rather than the desired fear and respect. Straying from a promise is another thing that is perceived to be immoral, but is sometimes necessary gain a desired title. It is necessary to know how to disguise the human nature of being a hypocrite and a liar because the people that are being lied to will be so wrapped up in themselves that they will actually allow themselves to be deceived and not even realize what’s happening (Machiavelli 48). Just as in politics today, there are always promises being made and not followed through on. It seems as though this is how things have always been. And yet, the people to whom these politicians give their speeches, seem to believe that one party or the other speaks the truth, and then go back on those original beliefs after that party has come into office, and speak of what a liar he or she has turned out to be. Politicians in my opinion have yet to master the art of disguising their deception for any longer than it takes to gain a title. I do believe the middle ground for lying, is that it should only be done with good intention behind it. In conclusion, I find myself agreeing with the many statements given by Machiavelli in that it is very necessary to act in some ways that could be viewed as immoral in order to reach a goal. They seem to hold an especially helpful curve if that goal is to gain power, maintain order or create an image for one’s self. But, I also believe that in order for such strategies to be effective, a middle ground has to be reached. These cannot be seen in an all or nothing sense. They each have difficulties and they each have proven to be effective when that middle ground is reached. Works Cited Machiavelli, Niccolo. â€Å"The Qualities of the Prince.† World of Ideas Boston, Bedford/St.Martin’s 2010 ———————– [1] Definition: Middle Ground [2] Hypothetical Example

A report on a chipset Essay Example | Topics and Well Written Essays - 1250 words

A report on a chipset - Essay Example Chipsets perform the task of ensuring that the system’s performance is as per the required standards of working mechanical products. The functioning of systems with the use of chipsets becomes easier and is often simplified as compared to when they might not have any. Further improvement in technology has made it increasingly easy to make the chipsets more efficient, while at the same time, they are being made smaller with each passing period, and technological advancement. This feature has made the systems they are incorporated in to perform better, and are less heavy. Chipsets are a main feature in many systems. There are some errors that are associated with such technology. However, there are new ways that have come up to ensure that these chipsets function properly. This paper will review the use of the chipset in a computer system. Also, how they affect the performance, and functions of computers. Ever since the invention of computers, working has become easier over the past. The growth of international corporations has been attributed to computers. They have been considered the most valuable assets that any company could have. Almost every office in the world today is equipped with at least one computer (Lyla 56-58). The importance of knowing how to use this technology has led to the worldwide acceptance of people into these organizations. They are often used to perform many different functions. Under special guidance, they are able to complete tasks as required in many organizations. The most recent development in the computer era is the use of microchips. The use of these microchips or chipsets has helped the computer system to perform its functions better. An example that can arise in the computer system of a chipset is the graphic and audio microchips. In the 1980’s and 1990’s, the term microchip was used to refer to chips present in the motherboard. These microchips were often used to customise the functioning of audio and

Exam practice Assignment Example | Topics and Well Written Essays - 250 words

Exam practice - Assignment Example Customers prefer inexpensive, slower performance and give a higher score to sensors in the 7 years range. The company should supply this market with cheap and well proofed products. The forecast sales are about $14500 with a capacity number of 7% High end segment: the customers seek cutting edge technology and new designs. Its age is 0 years, price of about $36 with a performance of 8.9 and market size 11.1. The customers at this segment demand cutting edge sensors with high performance and small size and give high scores to newer sensors. The company should therefore supply the market with high performance, small size and newer sensors to satisfy them. The forecast sales are $22500 with capacity number of 9%. Performance segment: they seek high reliable and cutting edge performance technology. It has an age of 1 year, performance 9.4, size 16.0 and price of about $27. Customers emphasize on performance and a 1 year range. The company should supply with sensors of high performance and of at least one year range. The forecast sales are about $16000 with a capacity number of 8% Size segment: customers seek cutting edge size technology and young designers. Performance is 4.0, size 10.6, and age 1.5 years. Customers look at size than performance and over 1.5 years range. The company should supply large size and young designs to the segment. The forecast sales are about $18500 with a capacity number of

Nokia co Essay Example | Topics and Well Written Essays - 3000 words

Nokia co - Essay Example There are several frameworks for analysis for Marketing. One framework tackles issues on the basis of the values that they infringe, another analyzes ethical concerns on the basis of who it affects, while the last one categorizes the terms used by marketing professionals. Each framework categorically analyzes the social responsibility of Marketing to be bound by ethics in its pursuit of its objectives. While it is often argued that Marketing is always evil, being one-sided and aims only at product promotion and sales, in reality, it is not often the case. Marketing, in its quest to gather a huge amount of profits from the various strategies involved, basically aims to bring to the consumers the benefits of a particular product or service. In the process, it establishes two types of relationship between message sender/ producer to message receiver/ consumer. It could either be cooperative, in which both benefits from the communication process, or adversarial in which a power struggle is developed between the two parties (Marketing Ethics 2008). Among other ethical issues concerning Marketing, there are three primary negative results being argued as consequences of the marketing process. First is the fact that the producer always ends up influencing the choices of the consumers to the point of manipulating values so it can sell its products. Second is the idea that the consumer’s right to decide for himself is violated because marketing damages personal autonomy. Lastly, in a producer’s effort to get the largest possible market share, it consequently damages competitors through fierce rivalry. Various Codes of Ethics are recognized in the process of analyzing Marketing. All of which aim at being vigilant in ensuring that Marketing efforts are being implemented without violating ethical rules. Globalization refers to the process of increasing integration between units around the world. It is term that encompasses a broad area, which includes

Does language shape the way we think Evaluate theoretical and Essay

Does language shape the way we think Evaluate theoretical and empirical evidence - Essay Example Thus, there is less of human thinking in instances where language does not play a role (p.16). This essay will attempt to explain if languages shape how we think and if so, the degree to which it does. There are more than five thousand languages globally, and some from the same family that varies, for example, British English and American English, which have the some similar words but different pronunciations or meanings (Law 1993: 38). Different people in various geographical areas speak different languages each of which diverse syllables and structure have. This could mean that people who speak different languages or people who come from different cultures may think differently due to the result of their language. To further explain this point, (Cooper & Fishman, 1991:34) gives an example of how the word â€Å"really† is used differently in the British and North American English. In the British English â€Å"really† is used to encourage someone to keep elaborating, wh ile, in the North American, it is used to questioning the validity of what is being said. This difference in thinking is brought about by the difference in culture. The principle of the Sapir-Whorf hypothesis is that the structure of our language outlines the structure of our thought processes. Language affects the manner we remember things and the manner in which we view the  globe  (Harley, 2013:90). ... However, the drum was full of petrol vapor, which led to an explosive outcome (p. 91). Since the 1930s, American Linguistics Edward Sapir and Benjamin Lee Whorf researched on how languages differ; and proposed ways that speakers of different languages may reason differently. According to the Sapir- Whorf hypothesis, language differences produce cognitive differences. This illustrates the relationship between language and thought. The Sapir-Whorf theory lays out the linguistic determinism versus linguistic relativity. Linguistic determinism is sometimes described as strong Sapir Whorf hypothesis. It goes by the notion that a language and its structures may affect how one thinks and the knowledge possessed. This does not deter much from the Linguistic relativism theory that states that a language influences how an individual can theorize his or her world. Whorf et al., 2012: 45). The Sapir-Whorf Hypothesis is made up of both linguistic relativism and linguistic determinism. Determinism can be divided into two; strong and weak determinism. Strong determinism directly states that what is heard is directly what is thought. For instance, language determines thought. Weak determinism agrees that language does influence the way we think and our view of the real world, but it does not fully determine or constraint it. This means that the language influences thought to some extent. When languages differ largely, thoughts also tend to be different, for example, Mandarin and English, speakers think in very different ways. In 1940’s a linguist, Benjamin Lee Whorf studied Hopi which is a Native American language spoken in northeastern Arizona. Based on his studies Hopi and other English speakers perceived the world differently because of

Sartre's Defense of Existentialism Essay Example | Topics and Well Written Essays - 1500 words

Sartre's Defense of Existentialism - Essay Example Nevertheless, Sartre’s response to the objection that his existentialism makes all choice arbitrary is not only good but also sensible. Sartre interprets the objection that confronts him and his existentialism – â€Å"It does not matter what you do† – in three ways: â€Å"First they tax us with anarchy; then they say, ‘You cannot judge others, for there is no reason for preferring one purpose to another’; finally, they may say, ‘Everything being merely voluntary in this choice of yours, you give away with one hand what you pretend to gain with the other’† (Sartre 13). The first objection – the idea that â€Å"they tax us with anarchy† – translates as â€Å"to say that it does not matter what you choose is not correct† (14). Sartre then responds to this objection by using logic: â€Å"If I do not choose, that is still a choice† and one therefore â€Å"cannot avoid choosing† (14). To this, Sartre adds the idea that â€Å"it is impossible for [one]†¦not to take complete responsibility for making a choice† (14). The people who object Sartre’s existentialism tell him one thing – that there must be some definite law that governs decision-making and that true free will does not exist. For example, they may argue that when a man comes face to face with a lion, then the idea of free will is somehow overridden by the instinct to run, and therefore one can say that there is no free choice in such a situation. Free choice, for these people who oppose Sartre, may only be confined to everyday decisions about petty things such as which clothes to wear and which food to eat. Nevertheless, how Sartre responds to them is not only good but also sensible in that logic tells us that when one flees from a lion, then one definitely still makes a choice – the choice of fleeing. Although the idea of instinct may somehow seem to negate free choice in th is particular situation, it actually does not because the only thing visible is the choice to flee for whatever basis there is to it. Whether there is a basis for such a choice or not, for Sartre, it is not important and that one’s choice may be â€Å"determined by no a priori value† (14), and can therefore be an irrational one. Others may partly agree that an action such as fleeing a lion is indeed a choice but they would then require reason for it, or something a priori on which the choice must be based. Nevertheless, Sartre is sensible enough to say that not all choices may be based on anything a priori such as reason. Why? What is the problem with having an a priori basis for a choice? Sartre explains this through the story of a pupil of his who has chosen to live with his mother instead of fighting the enemy (7). Those people who object to Sartre’s existentialism believe that there must be a basis to every choice, but they do not recognize that whatever bas is they use, it is still they who make that choice of using that basis, as Sartre contends. Sartre’s method of refuting this objection is excellent: he explains the vagueness of the Christian doctrine as well as Kant’s Categorical Imperative if these two established doctrines were used as an a priori principle on which the young man’s decision must be based. Sartre points out that although the Christian doctrine teaches one to â€Å"act with charity,†

Relativism and Morality Essay Example | Topics and Well Written Essays - 750 words - 1

Relativism and Morality - Essay Example From this research it is clear that violation of another human being and to society with the taking of a life is universally wrong; it cannot be comprehended nor excused except in very few cases where violence begets violence. Warfare and the making of war between factions can be said to be racially motivated, territorial motivated, self-interest motivated, religiously motivated and politically motivated. None of these reasons present a strong enough argument to be the deciding faction which starts a conflict such as war. Responding in like becomes a very difficult position to be in for all of society. Taking quick action such as Goodman suggests would seem to be the best choice to avoid the mass murder of millions in a tense situation but look how we have responded to 9/11, a conflict that is still going on despite the death of the leader the United States initially sought. War unites and disunites people unlike any other act. Terrorist usually have a purpose or message behind their violent acts of destruction though these messages and purpose are immediately discounted when the act becomes violent and takes human lives that should be valued above all other considerations. Terrorism uses media sensation to gain national attention to a group or faction self-interested purpose, policy, religion, or idea. Media must take some responsibility in ascribing so much coverage and attention as to elicit repeats of similar behavior though citizens want to know what is going, regardless of their opinion on the issue. By our very actions we further feed the terrorist’s actions and it is a repetitious cycle.... Terrorist usually have a purpose or message behind their violent acts of destruction though these messages and purpose are immediately discounted when the act becomes violent and takes human lives that should be valued above all other considerations. Terrorism uses media sensation to gain national attention to a group or faction self-interested purpose, policy, religion, or idea. Media must take some responsibility in ascribing so much coverage and attention as to elicit repeats of similar behavior though citizens want to know what is going, regardless of their opinion on the issue. By our very actions we further feed the terrorist’s actions and it is a repetitious cycle. Human trafficking and slavery are just as deeply wrong, though I would imagine for the one being enslaved there must be periods of time that are so hateful that they are only thankful to be alive and not much else. It is pointed out that drugs, which are extremely scrutinized and resisted by the United States are sold merely once, while human beings can be sold repeatedly. Incest and human trafficking are to a much greater degree fundamentally wrong while polygamy can be situational. I disagree with Goodson’s views in this area, he uses the statement that polygamy diminishes intimacy and trust and transforms the nature of marriage which I believe that once again he is relying on language and communication as relationship factors, and societal standards which as his whole paper describes are obviously seriously out of order and frequently wrong because as a society we are extremely divide. I do not feel it is a morally wrong act to be a polygamist unless it involves minors marrying or situations that preclude to incest or child endangerment. Rape and clitoridectomy distorts

New Media Implicated In The Globalization Of Culture Essay Example for Free

New Media Implicated In The Globalization Of Culture Essay The contemporary economics, culture and trade is becoming more and more global with each passing year. The diversity of services, goods and customs that could be spotted only a couple of decades ago in different countries, and even in different states have been becoming less and less noticeable during the last years. The same detergents, cat food, mobile phones etc can be found either on the shelves of the Canadian shops or on Russian and Indian markets. Some say that the process of globalization gave most of the worlds population the opportunity to use the qualitative and relatively inexpensive goods which were previously available only to the dwellers of the countries were they were produced, but the others presume that the process of globalization is destructive for the market, as due to the creation of corporations the smaller businesses go broke, and thus the competition, which leads to the improvement of quality of the goods produced, disappears. The influence of media on the contemporary culture is enormous. Media is what forms our tastes and preferences, it dictates us what to wear, to buy, and even how should be behave in different situations. It is the media that turned the American culture into the consumerist one, as nowadays it dictates that purchasing things is the most convenient and quick way to use the desired social status. Most of the media influences on people are performed through advertising, both direct and indirect one. Media is one of the main means of transferring information among people, and of forming their opinions that is why advertising is so powerful nowadays.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The specialists say it is media that makes the greatest impact on the globalization of culture and trade all over the world. It is through the media that the same goods are advertised all over the world, and, moreover, the same ideas are propagated. Media creates and sets the standards that are to be followed to be considered up-to date and fashionable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Of course, different people have various opinions on why the effect of advertising on globalization is so powerful. For example, Berger, who wrote Ads, Fads, and Consumer Culture states advertising are a lottery, as it is still that nobody knows what advertisement will be effective and what will not. Berger adds that the advertisement executives believe that they waste half of money, spent on advertisements, but no one knows which half it is. (2000, p.2-3).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nowadays media is one of the most powerful instruments of forming the opinions of its consumers. Most of the marketing strategies that exist nowadays are built on the influences of the media. It is the irreplaceable instrument for selling things, the process, on which the globalization is based. Decades ago people bough what they needed and their needs were dictated by their life conditions and financial status. It is nowadays that at first media creates the need in the specific product or group of products in people, and than they purchase the advertised thing. Thanks to the media people no longer buy things they need; they rather buy the attributes of the desired social status. Hirschman (2003) states that core societal values have an important role on advertising production and reception. Thus, to become fashionable, a product has to be promoted emphasizing its contribution to those societal values.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today media dictates people not only what they should buy, but also how they should behave, and what should they long for, and those directions are actually the same all over the world. Lindner, the author of the study, which analyzes the images of women in general interest and fashion magazine advertisements, states that: advertisements often contain very subtle clues about gender roles and may operate as socializing agents on several levels. Because advertisements are publicly broadcast, the men and women portrayed are often perceived to represent the whole population, and men and women in the advertisements seem to accept these portrayed behaviors, thereby validating the stereotyped roles.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Media encourages contemporary people to build a career, and get decent education. It is emphasized in the most contemporary movies, TV shows, and books that to get a decent and well-paid position one has to have all the attributes of the successful person, like luxurious car, expensive costume, and the smallest mobile phone possible. And, as we can note those attributes of wealth and success are the same in the ads and movies that are produced worldwide. In the movies and TV shows all of those accessories seem to spring out of nowhere, they just indicate the status of the personage portrayed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is wonderful how the media succeeds in making various products fashionable. It creates the impression of the product being fashionable by attaching a set of characteristics to it that are evaluated positively in the society. Lets, for example, analyze the phenomenon of the popularity of the designers clothes. If we take a DG dress, worth 10,000$, we will see, it is not much different from one we can buy in the department store for 100$. The designer dress is so expensive because media have been popularizing this trademark for many decades. We can read or hear that this or that movie star was wearing an outfit created by DG, Prada, or Valentino on the Oscar award ceremony, which is broadcasted in most countries of the world, and thus conclude that clothes created by those trademarks are the attributes of rich and successful people, so that its high cost will be justified.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The advertisements published in the media create the feeling of identification. Jackie Stacey in Star Gazing; Hollywood Cinema and Female Spectatorship states that: †¦the female spectator is addressed as a consumer of images of feminine beauty, and thus as an observer of other women, but also of herself. (1994, p.5). The advertisements worldwide are built using the same principle: the potential buyer should be able to imagine himself or herself in the situation where the model that features the product that is promoted, is depicted in the advertisement. And it is obvious that this strategy is effective everywhere, where it is used.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   William OBarr, an advertising specialist who wrote Culture and the Ad: Exploring Otherness in the World of Advertising, presumes that advertising communicates subliminal messages regarding the social and economic dominance of its target audience. In his opinion advertising agencies are not culturally sensitive (1994. p.111). By   advertising campaign, the media creates an impression in the potential buyer that after purchasing the advertised product he or she will receive the social and economical status higher, than her present one. Media usually positions the advertised products as a compulsory attribute the members of customers present, or target social group possess.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In general all the advertising campaign pursue the goal of creating the ideal image of the person, who is a part of the target social group potential customers want to belong to. Thus the media portrays the person, using the advertised product in various situations and settings that the members of the customers target or present social group visit.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The instruments the contemporary media use to make the products attractive for the customers are much more complicated than they were several decades ago. All of the advertisements that appeared in the newspapers, magazines or on TV forty or fifty years ago displayed the product advertised, and people who used them. Nowadays the situation has changed. Angela Goddard says it is not compulsory for the image to feature people in order to say something about them (2002, p.81). The advertisements shouldnt feature a human all the time. They should rather picture the surroundings and the goals of the person, who is featured. This allows the consumers identification with the one, who uses the product advertised.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The mechanism of group identification is one of the most effective instruments media uses in advertising, as people are used to the fact that every social group has its material attributes, and they often share the thought that it is enough to purchase those attributes to gain the membership in the target group. Media promotes this viewpoint by showing distinct differences between the representatives of different social groups. Lets recall how the personages are displayed in the movies and TV shows. After looking at the hero for few minutes we can recognize his/her social status without paying much effort. The differences between social group and classes are hyperbolized by the media, and the material attributes are what indicate those differences.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Social scientists presume that it is TV that makes one of the most powerful influences on the process of globalization worldwide. Almost every dweller of our country knows, that the TV appeared only several decades ago, and its only for forty or fifty years that almost every American family has a TV set at home. TV has become the greatest entertainment for the children and adults, an imaginary world we can drift to without even using the power of our imagination. The statistics says that television is on for almost 7 hours a day in an average American household.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No wonder that the appearance of television changed the world a lot, as the division of time in the global society has changed with the appearance of this talking hypnotizing box. Except for reading books, going out or simply talking with the friends and other family members millions of people worldwide just sit and watch TV. The stereotypes, ideals and goals that atr promoted by the TV programs worldwide, are almost the same, as the advertising techniques and goals are. As a result the life in different countries becomes more and more like the contemporary Western standard.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For now television has become a problem for the educators, parents, and employers. There is no statistics about the quantity of lessons and workdays missed because of the TV, but the numbers are surely, giant. Lets try to see what exactly attracts the American children, teenager and adults to the TV screen.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jerzy Kosinski in his book Being There provided a great interpretation for the facts listed. In his book he described the emotions of the person who had seen the outside world only through the glass of the TV screen. By changing the channel he could change himself -the author notes. He could go through phases as garden plants went through phases, but he could change as rapidly, as he wished by twisting the dial backwards and forward. In some cases he could spread out into the screen without stopping. By turning the dial Chance could bring others inside his eyelids. Thus he cam to believe that it was he, Chance, who made himself be. (p.5-6)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As you can note, switching on the TV set for Chance gave him the sense of power he didnt have in his real life. Chance, like the millions of people worldwide identified himself with the moving figures on the screen, and he felt like he was capable to do something brave and smart, like the TV show and movie heroes did. There were times when people worked hard just for to feel themselves satisfied and valuable in any field they chose, but the TV screen brought an opportunity to get all the set of the positive emotions like love, affection, understanding and satisfaction for the price of one TV set.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The time that was spent before hand on working, studying, doing something for to provide positive emotions and the feeling of social realization is now spent in front of TV. The emotions, whether positive or negative brought by it became a drug for most of us, as we have unlearned to put the efforts for reaching those conditions and getting those emotions without the help of the blue screen.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   People have always had the archetypes inside their mind, on the subconscious levels, which had been dictating their view on the world and things and people that exist in it. With the appearance of the TV those archetypes had grown and enhanced, as we see a lot of examples of them there, much more than the average 19 century American would see during all of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The same thing is with stereotyping. Lets recall the reasons for popularity of Chance, the protagonist of Being There. It was just the stereotype millions of Americans shared that the person who talks metaphors (and they took the Chances talking about his garden for metaphors) is clever, and hi/her words are worthy of being noticed. It is the phenomena we can see on the TV screen every day. People there are not very clever, not very attractive or intelligent, at least most of them, but we still take their words for granted they have the authority that makes us listen them and hear what they are saying. Today there are persons that are respected all over the world, and their words are able to change the lives of people in many countries. It became possible only with the development of the contemporary media, as without TV or the Web such a   direct and unaffected spread of information would not have been possible.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The purpose of this paper is not only examining the advertising techniques the big companies use for to lure more customers to their products. It is rather examining the influences media makes on the globalization of culture and trade that is taking place worldwide. The advertising techniques and strategies employed by the media can be used not only for promoting some products, but also for promoting the specific political regime, the specific lifestyles etc. Media is a very powerful instrument. Nowadays it forms the tastes and opinions of its consumers concerning the clothes, gadgetry, or food they buy, but using it much more meaningful and dangerous things can be promoted. This is a valid reason to put little more attention to the notional filling of the media images and slogans instead of consuming them irrecusably.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is no doubt that the new media have a very powerful influence on globalization nowadays. Thanks to the TV and the Web the life of people in different parts of the world becomes more and more alike with each passing year. People develop same ideals, principles and norms, guided by TV shows, movies and ads, while the Internet lets them forget about the thousands of kilometers that separate New-York, Paris, Moscow and Deli.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   People worldwide become more and more alike in all the senses of this word. There is no univocal answer for the question whether it is good or bad, as there are both positive and negative aspects of globalization. Nevertheless, this process is continuing, and it is enhancing with thee development of media. Bibliography KOSINSKI, J. Being There. Grove Press, 1999 QUART, A. Branded: The Buying and Selling of Teenagers. Basic Books, 2004 GODDARD, A. The language of Advertising, London: Routledge, 1998 BERGER A.S.A. Ads, Fads and consumer culture: advertisings impact on American character and society, Oxford: Roman and Littlefield, 2004 STACEY, J. Star-Gazing: Hollywood Cinema and female Spectatorship. London: Routledge, 1993 OBARR, W. Culture and the ad: exploring otherness in the world of advertising. Oxford: Westview Press, 1994 LINDNER, K. Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002. Sex Roles: A Journal of Research. 2004, p.409 – 421

The aim of my experiment Essay Example for Free

The aim of my experiment Essay Evaluation Although I feel that my experiment was sound overall, I thought there were many points at which the accuracy was not perfect. As I have already stated, my preliminary experiment was not accurate enough to justify being used as my main experiment, mostly due to the fact that I was relying on all the bubbles being the same size, which they clearly werent, however many of the smaller inaccuracies also apply to my main experiment. Firstly, the distance between the light sources and the Canadian Pondweed were not measured to a very high degree of accuracy, especially when you note the fact that the distance should have been measured exactly from the filament of the light bulb to the centre of the plant, and it is possible here to find a percentage error. I estimate that the error could have been up to 0. 5cm and I will find the percentage error for the largest and smallest reading using this estimate: Percentage error = possible inaccuracy total reading % error distance 10 5cm 1 50cm It is clear to see that the percentage error is much less for the larger distances. Although I was not actually using the distances as part of my results, I used them as a marker for where the lamp was placed each time, as I assumed that the light intensity would be the same each time at a particular distance. Therefore, any inaccuracies in measuring the distances, i. e. if a distance was slightly different when doing the actual experiment from the distance at which I earlier measured the light intensity, an error would ensue. The second major inaccuracy was in measuring the volume of oxygen given off. When reading the syringe there could have been an error of 0.25mm, and again it is possible to find a percentage error. % error volume 3. 57 7ml 50 0. 5ml For the smallest volumes this is clearly a massive error, and to improve this, it would be necessary to do the readings over a longer period of time, therefore increasing the volumes, and in turn reducing the percentage errors. Another error would have been due to background light in the vicinity. We tried to reduce this error by closing all blinds in the laboratory, but due to practical reasons, we could not all perform the experiment in a separate room, and we therefore experienced light pollution from other students experiments. This would have had a very marginal effect on my results as a whole, but to eliminate this problem completely, it would have been necessary to perform the experiment in a totally dark room. A further inaccuracy was in the heat generated by the lamp. As I have earlier described, temperature has a very noticeable effect on the rate of photosynthesis, and so any increase in the temperature of the pond water would have had serious effects on the accuracy of my results. To ensure this did not happen, I monitored the temperature of the water before and after every reading, to check that the temperature did in fact not rise. It turned out not to be a problem, as over the short period of time taken by my experimental readings, the temperature did not rise at all. However, if I were to extend the time of my experiment to 5 minutes for each reading for example, which would have the effect of reducing other percentage errors, I would have to find some way of keeping the temperature constant. One way of doing this would be to place a perspex block between the lamp and the plant, which would absorb most of the heat, while allowing the light energy to pass through. As I mentioned in my planning, carbon dioxide concentration could have been an error in the experiment, however, I feel that due to the short period of time taken, there is very little chance that the concentration would ever have been so low as to have become the limiting factor. Again if I were to carry out the experiment over a longer time period, it would have been necessary to add sodium hydrogen carbonate to the water to increase the carbon dioxide concentrations. The last inaccuracy, though a small one, was in the time keeping. The main problem here was in when to begin the minute. If for one reading, the minute was started just after one bubble had been produced, and in another reading it was just before, this could have had a negative effect on the accuracy of my results. I therefore ensured that in each case I started the stopwatch just after a bubble had been produced, thus heightening the accuracy. Overall, I felt that due to the small volumes of oxygen involved, my experiment was not as accurate as it could have been, however I believe it was accurate enough to support and justify my hypotheses. Improvements could have been made as I have stated, mainly by simply increasing the time taken. However, due to practical time constraints in taking the readings for my investigation, and some consequential problems relating to time extension, I could not in fact make these adjustments. The other obvious way of increasing the reliability of my results would be to take many repeat readings and find an average. To extend my enquiries into the rate of photosynthesis, I could perhaps try to link in some of the other limiting factors to the same experiment, as well as investigating them in their own right. It could also be interesting to explore the effects of coloured lights on the rate of photosynthesis, which could lead to the question of whether or not other types of light, such as fluorescent lights or halogen lights, would have a different effect on the rate of photosynthesis.

Analyze The Haagen Dazs Marketing Essay

Analyze The Haagen Dazs Marketing Essay Through this assignment we are going to analyze the Haagen Dazs ® brand and the strategy that theyre adapting, in order to achieve and maintain the luxury image of this product. The interesting thing with this brand is that it belongs in one of the most valuable brands, despite the fact that it belongs in a very difficult industry for luxury brands, as the ice cream industry which is considered as a low cost industry. But Haagen Dazs, by continuing its excellent job in quality and launching of new unique flavors, is still enjoying its premium brand position as well as high price and profit margins. This story will prove us how a brand in a low price selling industry and specific target group directions can differentiate its position and build a luxury brand icon and targeting in customers that are willing to pay premium price in order to taste the world best flavors. We will also notice that too much advertising in TV, Radio is not the key marketing issue, since Haagen Dazs has bee n mainly developed as a luxury ice cream due to the world of mouth advertising. It is impressive that this brand has made its first advertising TV campaign in 1983, after almost 60 years and having already being famous for its luxurious positioning and well known as the creator of the luxury ice-cream category. Haagen Dazs started its history in early 1920s, thanks to the dream of the young Reuben Mattus. Mr. Mattus was working in a family business, transferring with his bicycle ice creams to their customers in the streets of Bronx in New York. This small family business was developing business in the same local way until 1960. It was then that Mr. Mattus took the big decision, supported also from his wife, to change the function of the business and targeting in further development of their products. He set up the brand name Haagen Dazs and the company begun with three basic flavors, focusing always in premium quality production. This was the reason that the ingredients were only coming from their country of physical production. Dark chocolate from Belgium, vanilla beans from Madagascar, macadamia nuts from Hawaii. In contrast with other ice cream producers, Haagen Dazs is using a high percentage of milk and cream, to create an original and more dense ice cream. Fresh cream and egg yolk wer e used to give the ice creams a rich creamy flavor and fresh skimmed milk was used for the body and texture of the ice cream http://www.icmrindia.org, (viewed 21 March 2011) . Having reached the premium quality the product became famous very quickly, and the demand started growing due to the mouth advertising only. In the start, Haagen dazs ice creams were only placed in luxury shops in New York and after were further distributed in the southern coasts of United States. By 1973, the brand was further distributed in the entire cities of United States. The first Haagen Dazs shop has been opened in 1976, by Mr. Mattus daughter, Doris. This strategic move was resulted of a huge success and as a result Haagen dazs products were spread in all United States. In 1983 Haagen Dazs brand was sold in Pillsbury Company and then in General Mills group, since Pillsbury was acquired from General Mills in 2001. Pillsbury was truly committed to the dream of Mr. Mattus and the ice cream remained in the same quality level with a large variety of unique flavors, spreading the variety in more than 100 flavors, including ice cream, ice cream bars, ice cream cakes, frozen yogurts, sorbets. General Mills group is operating in a global level and has reported in 2009 $14,7 billion turnovers and net profits of $2,6 billion. (According to General Mills annual report, 2009). Untitled.png 2. Brand Analysis 2.1. Positioning Haagen Dazs is positioned, mainly based on its products and service differentiation. As we have referred, they are trying always to maintain the quality due to the special selected ingredients coming only from their physical country of origin. In addition the high cream density, with no excess air is offering truly unique ice cream experience. In order the quality to be ensured, the company is strictly testing daily not only the suppliers, but also all the phases of manufacturing processes. The company fulfills its brand image with a big variety produced only by the best ingredients around the world. Its position is also based on their image differentiation following always a luxury brand strategy. There is a specific logo with golden colors and black fonts in order to pass the luxurious icon. The logo is also accompanied with the moto made like no other ®. All the advertisements are focusing in highlighting the luxury flavors of the products and the unique exotic tastes. 2.2. Target Group Haagen Dazs has differentiated its target group from the start of its growth. While the ice-cream industry was considered worldwide as a low price industry and mostly targeting in small ages, haagen dazs has from the start been focus on adults, who love the luxurious ice cream flavors. An important reason for taking this choice, has been their premium price strategy, since only the financially independent adults could spend more money for high quality ice creams. The second target market, are the health conscious adults, who are interested in desserts but they prefer natural ingredients and low fat substitutes. Focusing only on these two target segments, they might have a small market potential, but the profit margins are much higher. With this differentiation Haagen dazs is playing alone in this interesting market field. 2.3. Segmentation Haagen Dazs is segmenting in its business according to three major segments. These segments are, demographic, socio-cultural and psychographic. Looking on demographics, the company focuses on adults who have higher income and could spend in luxuries as for example premium price ice-creams. But beside of the age, they often tend to approach couples, by relating many flavors with romance advertising and pleasure that can be earned when a couple tastes a haagen dazs dessert. The second one is the socio-cultural segmentation. Intercultural management has been very successful by the haagen dazs marketers. Big variety of flavors can cover any need according to each countrys habits. For example, Europeans have some preferences in alcohol drinking, while Asian people have preferences in teas. Islamic countries are negative in romance images, while western populations are more enthusiastic on that. The third segment is according to psychographic characteristics. There are many people who love luxurious brands and need of being members of this brand category. Usually they feel more special, different and in higher quality level than the others. These category of people are too emotionally linked to brands and since branding is mainly emotional based, this target segment is very important for Haagen Dazs. Thus, in the haagen dazs shops the company tries to train the franchisers to focus on a high quality service, behavior and keeping the products within a way that they can be always fresh and delicious. 3. SWOT Analysis Strengths Well known brand synonymous with a history of luxury, premium ice cream leader producer. Strong market position. Intelligent market targeting and segmentation. Weaknesses High distribution cost. Bad image of many franchise shops, non related with the brand image. Opportunities Ice cream market is growing. Outside lunching is increasing. Development of other markets, BRIC markets. New trend in creams placement, i.e. cinemas, ho.re.ca. Threats Ben Jerrys competition. Nestle integration in the premium price ice cream market. Increase of ingredients price, oil price, distribution cost. 4. Marketing Mix Product As we have referred the production of the product is based on high quality ingredients and rich creamy taste. The packaging is also important, having a specific protective cap to assure the material in each pot. The products are categorized by size, in individual cups, family caps, bars, sundae cones, and high weight packages for mass sales. (5kg, 10kg, etc). Very special flavors are often produced in limited quantities and higher prices, reminding the luxury brand strategy. Place Haagen dazs is directly distributed with refrigerated vehicles to the customers. Customers might be super markets, high class shops, high class restaurants, hotels, food industry chains, i.e., pizza hut, simply burgers, movie places, i.e. cinemas, movie selling shops, other known chains, i.e. IKEA, cruise boats and finally to the haagen dazs franchise shops. Price The brand is characterized of a premium price, which is excused due to the ingredients and the high taste quality. Price varies among the several flavors. Haagen dazs is still the price leader and the competition as for example Ben Jerrys, follows H. Dazs strategy. Promotion The product is not so much advertised in mass media as are TV, radio. It is mainly advertised in printed themes. All advertisements targeting in express the product quality and the differentiation against competition. Trade marketing is more developed than other means, sponsorships and events are also usual methods. Advertising is mainly focus in haagen dazs credentials. 5. Evaluation of H.D. brand Strategy -Recommendations Haagen Dazs is a very well established brand in the ice cream industry and has been successfully placed in many countries worldwide. Focusing on the adults has been a brilliant idea, because of income advantages, high tighten-emotional relationships with brand lifestyle. This generation is much more recognizing and desire high quality, in comparison with the youngest one, who looks more as turn around consumers. The company should continue targeting on the adults, but they must not forget that the younger generation is also growing. It might be a good period in start searching their mind and introducing the brand value to this generation as well. Romance flavors might not be so successful, because they are mainly addressed to younger ages. So, H.D. should also start target the younger couples, but with the appropriate advertising messages through different civilizations, ethics and moralities. For example, if you want to address in younger couples, advertising should have more sexy and funny images, but you have to pay attention in the different moralities. Nevertheless, if the company will develop such campaign, they should take in consideration that it has to be does with a much more spread advertizing messages depending on the country. The company is correct based on the original ingredients and this fact has given them the premium quality awareness worldwide. But taking in consideration that the population is growing rapidly, the brand might be prisoner in its own choices. The demand might not be able to be covered from the existing ingredient quantities, since they are reduced a lot every day. Reducing might also create price increases and then the brand could face many difficulties in remaining in the market. It might be the ideal time to rethink again their production recipes, or invest in ingredients production worldwide, which will offer them a competitive advantage. Resources and capabilities must be planned in a better way in order to face the future with more power. In order to develop internationally, they have to focus more in the exclusive haagen dazs shops, who are expressing the brand icon in the several markets. H.D. looks weaker in this development in international field and competition in many places is more powerful. They can train their franchisers, or establish Franchise supervisor managers and trainers. Personal relationship and selling must also be more developed in this sector of exclusive shops. The development of the Brand internationally and premium price strategy has been enough successful, but in many countries as China, the brand is luxury, but so luxury that is placed only in too much luxury places. After a research in the web, I found a very characteristic statement of Mr. Eddie Lu, marketing manager of H.D. in Shanghai, which signifies this problem: In Beijing, freezers selling Haagen Dazs stand proudly in the lobbies of five star hotels. The price for a pint of Swiss vanilla: $10, compared to $3 in the U.S. However people dont mind paying for prestige items, especially if they are foreign. This issue has to be serious taken under consideration, since Middle East and the BRIC countries are the most potential markets and you cannot leave them outside of your growth strategies. After my research for this assignment, I have realized that H.D. has a very small market share in many countries of Middle East. They have for example to invest more in finding flavors more suitable to these populations. 6. Conclusion Ice cream is a very dynamic industry, which is growing every day. Haagen Dazs is at the moment the global leader in this field, but no one is certain that they can be always in this position. Time passes, lifestyle changes, leading markets are changing and this fact means that marketers of Haagen Dazs should work a lot in adjust their strategy in the new challenges that are in front of us. The brand is dominating the ice cream market for many years, but external and internal factors should be reconsidered in order to face future with success. The marketing mix of haagen dazs is really impressive and offered to the brand, the luxury image and brand equity for years. By continue being committed in their ingredients strategy, correcting things that we referred as logistics, production, resources, growth gaps, attention to intercultural ethics-morals, norms, franchising strategy improvement, Haagen Dazs can definitely continue being a golden brand and situated always ahead of competition as they have been doing for many years in the past.

Essay --

How many times have you seen a commercial on television, or read a magazine with an ad for a teeth-whitening product that promises whiter teeth with toothpaste that displays a person with brighter, white teeth as more confident and attractive with whiter teeth? I’ve seen them countless times and I’m aware they’re reaching out or advertising to their audience with less appealing teeth which whom would like to have their teeth whiter to gain attractiveness and most importantly wanting you to see that you too can achieve these very nice whiter teeth along with an amazing smile just like the actor in the commercial. When a product is pitched to me I believe it’s something good for me since, it caught my attention in the first place because, usually I see commercials that won’t appeal to me since there about getting life insurance, buying furniture for your house, skin care if you have dark spots or wrinkles, medication policy’s for Medicaid if your older than 65, which none apply to me since I’m a 18 years old and not considering a life insurance policy yet, I don’t have my own house at the time so I wouldn’t be buying furniture right now, and I don’t have skin issues yet either but, instead any of these will appeal to some else who needs them. So it’s really all about the audience its reaching out to since, I know what products are being pitched to me and which are not. It’s a difference when I buy the product or want it, to when I just watch a commercial and change the channel while knowing that the same product that I just changed the channel to might not appeal me but will to someone else who is a candidate for the product and will listen to the advertising and watch through it all. Advertising is known to be the business of i... ...e it’s mostly the factor of influence because subconsciously the consumer is shoved into a particular category automatically for instance, if a person bought a limited edition â€Å"loui Viton† purse which usually run in the thousands and up while known very well as a top end brand of purse, it would be suggested they like the â€Å"exclusivity† it gives off because, of the type the brand they chose and they probably like to be exclusive in other ways as well or not. In my opinion define is an extent, I think the extent is only when they apply it to themselves in the moment because, one day I can be wearing or using something high end luxurious and I might be looking cool, classy or excusive and the next I could be using or wearing the same type of product and different brand with less promises as the high end brand and be considered â€Å"uncool† or â€Å"affordable† by some people.

15% Tax Across The Board Essay -- essays research papers

15% Tax Across the Board Money, I bet I have your attention now? Hard working Americans are consistently held down due to taxes. There are many unnecessary taxes that are taken from each individual every single year. The 15% sales tax concept eliminates the frustration and confusion of the different kinds of taxes, and creates more money for the federal government. This concept has been overlooked year after year since its conception. This is a 15% sales tax; a tax that takes 15% of all goods sold and gives it to our government. Be aware of the fact that it is now 7.75%; a lot of you may say, "7.75% is way too much already". The answer to that question is no, no it is not. That 15% sales tax goes directly to the federal government eliminating all income tax in ones paycheck. Imagine seeing your paycheck without taxes taken out of it. It seems almost unimaginable to me; now we can imagine it. What does every employee constantly complain about every single paid day? What is one of the main topics that the presidential candidates stressed while campaigning? How come people like drug dealers get a big advantage in this world when it comes to pay taxes? And again, what consistently holds down the hard working American? I have found a way to answer all those questions? This concept has actually found a way to tax everybody, not just the working ones. This concept also makes it fair and economical to our federal government, not just the individual taxpayer. Under the implementation of this concept an individual could receive a paycheck and have virtually no taxes taken from it. This 15% sales tax eliminates confusion, taxes everybody, and organizes the government in a way that has never been done. Eliminating the confusion of distributing all of the taxes throughout the country would be in our government's vital interest. Every two weeks I will go through the exact same ritual, I will receive my paycheck and furiously tare it open to see how much money I will be able to lose in the next two weeks. I'm always blessed with a beautiful number at the top that is very fair and deserving for the hard work that I do on the weekly basis. Then I always see a whole bunch of abbreviations, different dollar amounts, then the number at the bottom that always seems to depr... ...s many government jobs. These jobs will be eliminated because there won't be so many different branches to our government. We will now only need a select few to watch over the money, rather than having the whole chain of command for each and every department. Organization and efficiency in our government is key, and the less there is to worry about the better. While this concept is a good one, it's not absolutely flawless. There are many wrinkles that indeed need to be ironed out. However, is a good starting block and something that could potentially change the country and how it operates? Whether this plan should actually be utilized or not, is not the question. The question is, what is involved with it, and how does a benefit our country? While I have talked about social security, it is not quite know exactly how that would be funded. Big businesses are another concern in this concept. How will big businesses be taxed under the implementation of this plan? The main objective to this plan still stands tall; it eliminates confusion, taxes everybody, and creates an organized government that we could all be proud of.

Daughter from Danang Essay

In 1975 as the Vietnam War was ending, Mai Thi Kim sent her seven- year-old daughter Mai Thi Hiep, later known as Heidi from that war-torn country to the United States in â€Å"Operation Babylift†. This operation saved many Vietnamese children’s life and gave them an opportunity to grow up and out of post-war chaos. This happened to Heidi, as she explains in the film â€Å"Daughter from Danang†, in which 22 years after she was given up for adoption, decides to go back to Vietnam and meet her biological family. However, the theme of culture shock is explored in depth in Daughter from Danang, as Heidi finds herself adrift in an unfamiliar culture and failing to communicate and the unable to cope with reality. In â€Å"Operation Baby Lift,† many of the children weren’t actual orphans–bereaved of both parents and all other relatives. Most children were told, â€Å"You have to remember who you are,† by mothers and other family members who r elinquished them for adoption into North America. During the episode of â€Å"Operation baby lift†, American women from the adoption agency, who were all white with long blond hair and condescending English spoke to Vietnamese women holding their children, telling them in deliberately slow speech, â€Å"Don’t worry, I’ll give your daughter a good home†. Aslo, in another instance, when a Vietnamese woman decided to give her son to a white woman, she responded, â€Å"You have done a good thing for your son. You should be proud.† White women, presented as â€Å"saviors† came to coax these children from Vietnamese women whose babies were mixed of mixed race. This episode blatantly displays three key concepts of: ethnocentrism, stereotypes and prejudice from chapter 8. The white women from the adoption agency presented an ethnocentric attitude by evaluating the Vietnamese culture, according to the standards of their own culture. These women possessed standardized and simplified conceptions that taking these babies away from their biological parents and birthplace and to America was the best opportunity for them. This episode also display the utilization of stereotyping because these white women have assumed the the biased perspective that America is more advanced and will offer these babies more economic prosperity and opportunities. Here, these white women would be viewed as normal and superior, belonging to the â€Å"in-group†, generally the dominating group that they already associate with, or aspire to join. An out-group is simply all the other groups. They are seen as lesser than or inferior to the in-groups. The language, dialogue, and slow speech towards  the Vietnamese parents on the white women’s behalf also displayed prejudice, which can be characterized as an unfavorable attitude towards a social group and its members. Heidi was one such child that was saved from â€Å"Operation B abylift†. As Heidi’s birth mother, Mai Thi Kim, says that Vietnamese women who gave birth to mixed children – babies who were born from sex between an American military person and a Vietnamese woman – were told that their babies would be taken from them because of their being â€Å"illegitimate† children, soaked in gasoline, and burned alive. Kim was scared of this fate for her daughter, thus giving her up made the most sense to her. Hiep was adopted by a single woman, given the name Heidi, and raised in the South. Not looking very Asian, Heidi was accepted in the community of Pulaski, Tennessee, home of the Ku Klux Klan. Various friends and relatives speak of her upbringing and she herself proudly claims to be 101 percent Americanized. By the time Heidi was in her twenties, Heidi’s relationship with her adoptive mother has ended in a swift and irreparable separation. She decides to search for her Vietnamese mother and the unconditional love she expects to re ceive from her. She also wants to get in touch with her roots. Heidi finally connects with Mai Thi Kim, her birthmother who has been trying to find her for years, through Tran Nhu, a consultant to the original â€Å"Operation Babylift† and a translator. She volunteers to accompany Heidi on the trip back to Vietnam and the reunion with her birth mother in Danang. The first meeting between Heidi and Mai Thi Kim at the Danang Airport is a highly emotional moment for the two women who have not seen each other for 22 years. Heidi is delighted to meet her birth mother and half-brother and half-sisters as well, The reunion continues with elaborate meals and a journey to the place where Heidi was born and the shrine of her deceased ancestors. But she grows more and more ill at ease with Vietnam and the customs of her relatives. Culture shock overtakes her in an episode where she is in a market; she is overwhelmed by the heat, smell of the fish, and high context behaviors and communication. She declares she wants nothing more than to go home as so on as possible. Heidi is seen being suffocated by her biological mother who continuously hugs, kiss her and touch her. In addition, her mother took every opportunity to show Heidi to people living in Danang. The concept of intercultural intimate conflict obstacles is displayed here. Heidi is  conflicted and is uncomfortable to the intimacy of spaces and high-context communication style.This feeling of disconnection from her Vietnamese family continuously grows and comes to a climax in a farewell party where her half brother speaks directly to a subject that Heidi does not want to deal with at all. It was at this moment that Heidi’s â€Å"brother† asked her to send money intermittently back from United States to support her family, saying, â€Å"Now we hope you’ll assume the filial responsibility a child has toward a parent.† This episode displays the key concept of intercultural individualism-collectivism relationship expectations. Heidi fails to understand that obligat ions are at the core of traditional Asian moral codes. She brings an individualistic attitude from America that money matters are best not talked about and can only interfere with genuine family relationship. What rapidly followed was powerful: the first time Heidi was able to express her need for space: â€Å"Don’t touch me! Get away!† through tears, as her brother followed her after she left the kitchen where the request for financial support was posed. Here in this scene, the concept of relationship conflict resolutions occurs. Heidi’s blood relatives in Vietnam react to Heidi’s hurt at the request for money. A male sibling says, â€Å"We’re trying to understand your situation and we hope you’ll try to understand ours. Let’s just be happy. Yes, let’s just be happy. Don’t try to force anything.† Heidi’s biological mother remarks, â€Å"We don’t speak the same language so it’s not clear. What does she know about the Vietnamese notion of love and emotion?†¦She doesn’t understand , it’s not good to force her. She’s still in shock. I’m afraid when she goes back, sheâ €™ll be angry†¦.It’s hard. Poor thing, she thinks I’m asking for money.† Her mother continues, â€Å"And all I know is how much I love her.† Another man in the room chalks it up to, â€Å"This is all just a misunderstanding.†To Heidi, she feels that her family are trying to impose financial obligations onto her being that she is a privileged American woman with a better quality of life. She grows to resent them when she leaves Vietnam. In the end of the film, Heidi is shown back at home in Tennessee, with her two daughters and husband. She seeks comfort in her grandmother’s home, leafing through photographs, looking through the fridge for food. Heidi’s grandmother urges her to re-visit Vietnam, to be open-minded about it. Heidi pushes back, â€Å"But you’re who I know† and confesses in a closing interview to closing the door  on the biological family. References Dolgin, G., Franco, V., Roberts, K., Griffin, B. Q., Pà ©rez, H., Van-Anh T. Vo., WGBH (Television station : Boston, M., & PBS Home Video. (2003). Daughter from Danang. [Alexandria, Va.]: Distributed by PBS Home Video Ting-Toomey, S., & Chung, L. (2012) Understanding intercultural communication, (2nd edition). New York: Oxford University Press.

Promote The Human Rights Essay

Identify legislation and policies that are designed to promote the human rights, inclusion equal life chances and citizenship of individuals with learning disabilities. Legislation and policies are implemented to support and protect the human rights and inclusion of individuals with learning disabilities Some of these Acts and policies include: The Human Rights Act 1998 The Human Rights Act in the United Kingdom came into force on the 2nd October 2000 and underpins many of the core values which we in the care industry must adopt. It ensures the rights of individuals and means that they are entitled to seek help from the courts if they believe that their human rights have been infringed. The Human Rights Act â€Å"guarantees† basic human rights: the right to life; the right to liberty and security of person; the right to freedom of thought, conscience and religion; the right to marry and found a family etc. The care sector has the responsibility to promote and respect human rights as a core part of their day-to-day work, from drafting policies regulations and rules, through internal staff and policy issues, administration, decision making, to implementing policy and working with members of the public. The basic human rights which the care sector has the responsibility to promote are: †¢The right to life (relevant to protection of clients’ physical and mental wellbeing) †¢The right to freedom from torture and inhuman or degrading treatment †¢The right of respect for private and family life, home and correspondence (relevant to confidentiality) †¢The right to freedom of thought, conscience or religion (relevant to respecting equality and diversity) †¢The right of protection from discrimination †¢The right to marry and found a family †¢The right to education †¢Free elections by secret ballot The Equality Act 2010 Brought in to replace the previous anti-discriminatory laws. It identifies nine protected characteristics; age, disability, marriage/civil partnership, pregnancy/maternity, race, religion/belief, gender, sexual orientation and gender reassignment. The Care Standards Act 2000 The Care Standards Act 2000 reforms the regulatory system for care services in England and Wales. It replaces the Registered Homes Act 1984, and associated regulations, which is intended to be repealed from 1 April 2002. The National Minimum Standards for registered care services are issued by the Department of Health as part of the implementation of the Care Standards Act 2000. These standards include requirements about the competence of the work force including their suitability, experience and qualifications. The Care Standards Act sets out a broad range of regulation making powers covering, amongst other matters, the management, staff, premises and conduct of social care and independent healthcare establishments and agencies. The aim is to ensure that the care of vulnerable people, in differing types of supported housing is properly regulated, to improve care standards and introduce consistency in the regulation of services provided. The Protection of Vulnerable Adults (POVA)/Safeguarding Vulnerable Adults (SVA) scheme will act as a workforce ban on those professionals who have harmed vulnerable adults in their care. It will add an extra layer of protection to the pre-employment processes, including Criminal Records Bureau checks, which already take place and prevent known abusers from entering the care workforce. This Care Act 2000 was replaced by the Health & Social Care Act 2008 with the aim to primary focus of the Health and Social Care Act 2008 was to create a new regulator whose purpose was to provide registration and inspection of health and adult social care services together for the first time, with the aim of ensuring safety and quality of care for service users. Safeguarding Vulnerable Adults Group Act 2006 The purpose of the Safeguarding Vulnerable Groups Act 2006 is to restrict contact between children and vulnerable adults and those who might do them harm. The Mental Health Act 2007 The law which governs the compulsory treatment of certain people who have a mental disorder is the Mental Health Act 1983. The main purpose of the Mental Health Act 2007 is to amend the 1983 Act. It is also being used to introduce â€Å"deprivation of liberty safeguards† through amending the Mental Capacity Act 2005; and to extend the rights of victims by amending the Domestic Violence, Crime and Victims Act 2004. Mental Capacity Act 2005 The Mental Capacity Act 2005 provides a comprehensive framework for decision making on behalf of adults aged 16 and over who lack capacity to make decisions on their own behalf. The Act applies to England and Wales. Scotland has its own legislation. The Act sets out a number of basic principles that must govern all decisions made and actions taken under its powers. These are rooted in best practice and the common law and are designed to be fully compliant with the relevant sections of the Human Rights Act. Where confusion arises about how aspects of the Act should be implemented, it can be extremely helpful to refer back to them. Actions or decisions that clearly conflict with them are unlikely to be lawful, although there may be occasions on which they are in tension with each other and some balancing will be required. Valuing People Now Valuing People Now is an opportunity to help get better lives for all people with learning disabilities and their families, including those with complex needs, and from black and minority ethnic communities. Valuing People Now says people with a learning disability have the same human rights as everyone else Putting People First Putting People First (PPF) sets out the direction for adult social care. It is a shared commitment by the Government, local councils and service providers to ensuring that people who need care and support have choice, flexibility and control to live their lives the way they wish.

Neolithic Vs Paleolithic

Life changed dramatically between the Paleolithic and Neolithic times. Paleolithic is the early phase of the Stone Age, lasting about 2. 5 million years, when primitive stone implements were used. The Paleolithic Period was also called the Old Stone Age. Neolithic is the later part of the Stone Age, when ground or polished stone weapons and implements prevailed. The Neolithic Period was also called the New Stone Age. The Neolithic Revolution was the world's first traditionally, provable revolution in agriculture.It involved the wide-scale change of many human cultures from a lifestyle of hunting and gathering to agriculture as well as settlement, which supported larger population. Important events significantly changed the way of life between Paleolithic and Neolithic times. Although life changed dramatically between these two times there are still some similarities and differences amongst them. Paleolithic and Neolithic times have a lot of things in common. Both of these times were dependent on natural resources. In Paleolithic times they moved with food supply.In Neolithic times they used need water and good soil for crops. Paleolithic and Neolithic both had a government. In Paleolithic times the males ruled the families. In Neolithic times there was a Chief with council. Both of Paleolithic and Neolithic times had a religion. They had religions, which meant they believe in life after death. Socially in both time period’s men hunted and farmed and women gathered. Neolithic and Paleolithic periods had technology. For Paleolithic they used stone tools, and in Neolithic they had farming, baking and firing pottery, specialized tools, and bronze tools and weapons.Both Paleolithic and Neolithic evolved. As found in Document 2 during Paleolithic times the Ice Age forced man to move and change. Mankind was forced to depend less on plants and animals. In Neolithic they farmed allowing them to settle in one place, which gave them time to develop settlements and new trades. Also both of these periods had accomplishments. In the Paleolithic Age they developed language, controlled fire and made and used tools. In the Neolithic Age they accomplished making the wheel, and farming.Although there are many similarities between Paleolithic and Neolithic times there are still several difference between them as well. One difference is that Paleolithic is the Old Stone Age and Neolithic the new Stone Age. Another difference that is found in Document 1, was that Paleolithic tools were used for hunting; they were heavy and basic whereas, Neolithic tools were used for clearing land and farming; they where sharper, lighter, more variety, and polished. The main difference between these â€Å"tool kits† is the purpose they were used for.Paleolithic man was a nomad, food gatherer, and a hunter. Neolithic men settled as found in Document 3. The people were agriculturist, who domesticate animals, and grew a variety of crops. The houses of Paleolithic ma n were skin tents or caves. The houses of Neolithic man were made of mud, wood and thatch. The Paleolithic and Neolithic Ages also have differences in the form of artwork. As found in the Document 4 the Paleolithic Age they had cave paintings showing the hunting of a larger animal and the danger of hunting. As found in Document 5 the Neolithic Age they domesticated plants and animals.In the Paleolithic Era, plants were used for medicines and food. Animals were used for hunting. However, in the Neolithic Era, plants were used for food in the New Stone Age, however, the difference was that plants were grown on farms. Animals were used for domestication as well as other purposes. Document 5 also displays another difference between the Paleolithic Era and Neolithic Era. Their artworks are very different from one another. In the Paleolithic Era they had paintings of cows, and they had small portable art. Their art is also represented by cave wall drawings.In the Neolithic Era they had me galiths and 3-D art. They were represented by structures and sculptures. These different artworks show change between Paleolithic and Neolithic times. The Neolithic Era was more advanced because based on their artwork it seemed they were harder to build, more complex and took more time. The diets of these two periods were also different. The Paleolithic man consisted of meat, fruits, berries and wild grain. Neolithic man had dairy products like milk, cheese, meat and grains like wheat, barley and rice.The clothing for Paleolithic man was made of animal skins and leaves, while Neolithic man made clothes of cotton wool. In the Paleolithic age there was no specialized occupation. As found in Document 3, in Neolithic age there was division of labor, and some specialization occupations so that that there was more variation of crafts like carpentry, weaving and pottery. In Document 6 it shows that the Neolithic architecture was different then Paleolithic architecture because the Neolithic architecture had settlements and villages while the Paleolithic architecture did not.Finally due to the invention of agriculture, farming and the wheel in the New Stone Age there where many revolutionary changes and progress that came upon man’s life, which was nonexistent in the Old Stone Age. In both Paleolithic and Neolithic times there were many events that helped change their way of life. If it weren’t for those events, today would not have been the same. For example the Paleolithic people invented fire. The fire helped the Paleolithic people move into colder regions, protected them animals, and helped them with their cook their food.The Neolithic people invented weaving, pottery, metalworking, and the wheel. They also discovered agriculture. Because of agriculture people can now farm instead of hunting and gathering. This permitted and allowed people to settle down and live in one place, which led to settlements. Because people settled they now lived closer to o ther, this allowed them to start using communication. This later developed into language. Also past experiences have led up to the structure of the Neolithic house. For example in Document 6, it says how discarded items, such as bits of pottery, were pilled around each house.This was to keep harsh North Sea winds from blowing through the stonewall through small gaps. This is an example of experience. Document 2 shows how the Ice Age changed the way of living, especially hunting. Because of the Ice Age it forced man to depend less on plants and more on animals. This event caused man to make adaptations to survive. All in all important events significantly changed the way of life between Paleolithic and Neolithic times. Even though these two time periods were very far apart and had a dramatic change in life these two times still have similarities and differences amongst them.There were similarities in government, religion, social, technology, and evolution. There were differences in a rchitecture, diets, artwork, tools, dwellings, clothes and lifestyle. The events in the Paleolithic Era led up to the Neolithic Revolution. The Neolithic Revolution was the transformation that reformed people from being hunter gathers into being farmers. Because of the Neolithic Revolution, our world is the way it is. Both Eras had different drives and commitments to strive, but at the end of the day they’re foremost objective and aim was to survive. Neolithic Vs Paleolithic Life changed dramatically between the Paleolithic and Neolithic times. Paleolithic is the early phase of the Stone Age, lasting about 2. 5 million years, when primitive stone implements were used. The Paleolithic Period was also called the Old Stone Age. Neolithic is the later part of the Stone Age, when ground or polished stone weapons and implements prevailed. The Neolithic Period was also called the New Stone Age. The Neolithic Revolution was the world's first traditionally, provable revolution in agriculture.It involved the wide-scale change of many human cultures from a lifestyle of hunting and gathering to agriculture as well as settlement, which supported larger population. Important events significantly changed the way of life between Paleolithic and Neolithic times. Although life changed dramatically between these two times there are still some similarities and differences amongst them. Paleolithic and Neolithic times have a lot of things in common. Both of these times were dependent on natural resources. In Paleolithic times they moved with food supply.In Neolithic times they used need water and good soil for crops. Paleolithic and Neolithic both had a government. In Paleolithic times the males ruled the families. In Neolithic times there was a Chief with council. Both of Paleolithic and Neolithic times had a religion. They had religions, which meant they believe in life after death. Socially in both time period’s men hunted and farmed and women gathered. Neolithic and Paleolithic periods had technology. For Paleolithic they used stone tools, and in Neolithic they had farming, baking and firing pottery, specialized tools, and bronze tools and weapons.Both Paleolithic and Neolithic evolved. As found in Document 2 during Paleolithic times the Ice Age forced man to move and change. Mankind was forced to depend less on plants and animals. In Neolithic they farmed allowing them to settle in one place, which gave them time to develop settlements and new trades. Also both of these periods had accomplishments. In the Paleolithic Age they developed language, controlled fire and made and used tools. In the Neolithic Age they accomplished making the wheel, and farming.Although there are many similarities between Paleolithic and Neolithic times there are still several difference between them as well. One difference is that Paleolithic is the Old Stone Age and Neolithic the new Stone Age. Another difference that is found in Document 1, was that Paleolithic tools were used for hunting; they were heavy and basic whereas, Neolithic tools were used for clearing land and farming; they where sharper, lighter, more variety, and polished. The main difference between these â€Å"tool kits† is the purpose they were used for.Paleolithic man was a nomad, food gatherer, and a hunter. Neolithic men settled as found in Document 3. The people were agriculturist, who domesticate animals, and grew a variety of crops. The houses of Paleolithic ma n were skin tents or caves. The houses of Neolithic man were made of mud, wood and thatch. The Paleolithic and Neolithic Ages also have differences in the form of artwork. As found in the Document 4 the Paleolithic Age they had cave paintings showing the hunting of a larger animal and the danger of hunting. As found in Document 5 the Neolithic Age they domesticated plants and animals.In the Paleolithic Era, plants were used for medicines and food. Animals were used for hunting. However, in the Neolithic Era, plants were used for food in the New Stone Age, however, the difference was that plants were grown on farms. Animals were used for domestication as well as other purposes. Document 5 also displays another difference between the Paleolithic Era and Neolithic Era. Their artworks are very different from one another. In the Paleolithic Era they had paintings of cows, and they had small portable art. Their art is also represented by cave wall drawings.In the Neolithic Era they had me galiths and 3-D art. They were represented by structures and sculptures. These different artworks show change between Paleolithic and Neolithic times. The Neolithic Era was more advanced because based on their artwork it seemed they were harder to build, more complex and took more time. The diets of these two periods were also different. The Paleolithic man consisted of meat, fruits, berries and wild grain. Neolithic man had dairy products like milk, cheese, meat and grains like wheat, barley and rice.The clothing for Paleolithic man was made of animal skins and leaves, while Neolithic man made clothes of cotton wool. In the Paleolithic age there was no specialized occupation. As found in Document 3, in Neolithic age there was division of labor, and some specialization occupations so that that there was more variation of crafts like carpentry, weaving and pottery. In Document 6 it shows that the Neolithic architecture was different then Paleolithic architecture because the Neolithic architecture had settlements and villages while the Paleolithic architecture did not.Finally due to the invention of agriculture, farming and the wheel in the New Stone Age there where many revolutionary changes and progress that came upon man’s life, which was nonexistent in the Old Stone Age. In both Paleolithic and Neolithic times there were many events that helped change their way of life. If it weren’t for those events, today would not have been the same. For example the Paleolithic people invented fire. The fire helped the Paleolithic people move into colder regions, protected them animals, and helped them with their cook their food.The Neolithic people invented weaving, pottery, metalworking, and the wheel. They also discovered agriculture. Because of agriculture people can now farm instead of hunting and gathering. This permitted and allowed people to settle down and live in one place, which led to settlements. Because people settled they now lived closer to o ther, this allowed them to start using communication. This later developed into language. Also past experiences have led up to the structure of the Neolithic house. For example in Document 6, it says how discarded items, such as bits of pottery, were pilled around each house.This was to keep harsh North Sea winds from blowing through the stonewall through small gaps. This is an example of experience. Document 2 shows how the Ice Age changed the way of living, especially hunting. Because of the Ice Age it forced man to depend less on plants and more on animals. This event caused man to make adaptations to survive. All in all important events significantly changed the way of life between Paleolithic and Neolithic times. Even though these two time periods were very far apart and had a dramatic change in life these two times still have similarities and differences amongst them.There were similarities in government, religion, social, technology, and evolution. There were differences in a rchitecture, diets, artwork, tools, dwellings, clothes and lifestyle. The events in the Paleolithic Era led up to the Neolithic Revolution. The Neolithic Revolution was the transformation that reformed people from being hunter gathers into being farmers. Because of the Neolithic Revolution, our world is the way it is. Both Eras had different drives and commitments to strive, but at the end of the day they’re foremost objective and aim was to survive.

IT Changes Work Environments

Initially there Was some debate as to how large Of a processor was needed to improve liability and also increase the service life of the system, we, the working group decided that mezzo upgrade should be sufficient for the systems roles and responsibilities, I know a mezzo processor. Mr.. Moor's law has and technological advances have really improved the corporate world. These advances have steam-lined international business as well as domestic. Communications have been made simpler with conference calls, emails and even online chat rooms.A company that may have a great IT concept may develop it and introduce it to a market but it will only be a short time before a impetigo company will be working on a similar concept. This has had a hand in the growth of Technology as well; it is those competitive natures that keep pushing new ideas and concepts. The main thing took away from the stages of growth is that timing is everything. If you enter too soon it can be very costly because you a re the first one to try it so you will make mistakes and to fix those mistakes can be very expensive.Not only can it be very expensive but as you are pioneering new technology everyone else is sitting back learning from your mistakes and successes at a fraction of the price. They save money and you pay the price. However if you get in too late your technology becomes out dated and you lose consumers who want a company on the cutting edge of technology. I work for US Bank and we were one of the last major banks to upgrade our Tam's with the image scan of the checks and money. We got so many complaints about why aren't our Tam's up to date.We probably lost a lot of customers over it as well. Every business wants as much market share as possible because more market share means more profit, more control, and less competition. Time ND experience have shown that standardization will bring more consumers to the market. No matter what the business is, it needs a way to operate and communica te with other businesses and consumers. According to an article by The International Journal Of Electronic Commerce, standardization in IT is critical in order for a business to make the most out of its time and resources.This article goes on to explain how â€Å"proprietary' and â€Å"open† standardization zone in on whether a business is more concerned with increasing its market share (proprietary) or more concerned with keeping its fixed share (open) but t the same time, increasing the size of the whole market. Cloud computing was a major thing for me to learn and was able to understand it more after a while. Cloud computing is the ability to store and access data and programs over the internet. Everyone wants access to their data and have immediate access to their files anytime and nap. Here. At a previous employer, our network was shared by all of our divisions in California as well as associated companies. Telecommuters were also able to share equally in the network. T his network of computers made up the cloud. When the web browser was own, we had limited or no access to our files let alone the internet. I tried not to work from home, but sometimes I was able to access my Web e-mail. Web email as well as yahoo, hotmail, and g-mail are forms of cloud computing. Organizations can rent software instead of purchasing the product.A business and their employees can run their computer tools online and process their work and file saving using their web browser. The benefit is the reduced cost for everyone involved. The downside of this concept is that the organization has to place trust in this software vendor. While reading arioso articles about AAAS, realized the software that currently use fall into this category. Sharpening is used to store and track electronic documents and images by different users. It is also password protected preventing access to people outside the organization.We search for the news in a particular manner, we seek information i n a faster method for today's standards and the internet has changed our way of discovering the news. Most of the news today is delivered through various outlets and news medias that changed the way they see the world. In the past, the world depended on the news from newspapers or word of mouth, UT primarily they would try to find information from the source. It time people found this inefficient and troublesome to their way of managing information as we see the future developed in a different manner.Information now is provided in an instant with such APS as twitter or news cast feeds that can be shared by a simple text. It is a new world of technology that has inevitably changed the way we live and see the material world at an instant. As life has see a major change we see that the news and other hard books have changed. Now we get books from Kindles and other material such s being Pads provided the information as the facts that change how we get information that we can changed the world of people, and the information as seen as being drastic change.It is important to see that you can view the aspiration of others. Learning and being part of something the can guide information towards the right direction you are able to see a good point and see that you can make it better. The data mining point of view comes from the aspect that certain changes in data are always developed. I see that certain changes in data come from different companies such as Amazon, Google, faceable, and other operating systems that use search as a primary source of work.I see that certain changes of the group of people come from the different areas of changes that can be ineffective in certain changes. In having read the article of Big Data we see that the new ways of collecting it comes from an easier method-?the consumer. When we go online our best way to find things are to search and find the best way through various inputs such as realizing the inclination of things and seeing that c ertain materials can be found through various inputs, as we will see that Google began this improvement of search engines that ignited the idea of advertising.Now business see that been able to utilize the information to have business grow their volume in the production of things, but we will see that changes in the person can have a big understanding in the aspect of learning. In retrospect, the interesting parts of this course was able to recognize the different changes in the technology world and how IT is making efficient work but scarce labor. The way see technology trending is how can we make our lives more convenient while saving time and money?Convenience to most people is how We can be productive on our smart phones and laptops by utilizing the internet. Some examples include cloud computing, online banking and depositing checks with a picture, shopping online, working from home, communicating with friends and family through social media, taking classes online, sending emai ls, games, movies, TV shows, etc. Time is money, so many people are willing to pay a premium for hi-tech devices. With Artificial Intelligence, people can rely on robots to get work done. Although robots are very expensive to buy, they can be cheaper than paying labor costs.